
PAUL COSTA
Engineer
• Leader
• Product Designer
I have dedicated my career to designing products that although highly complex, provide a simple and enjoyable experience to the user. I have extensive expertise in electrical design, system integration, and product development leading large teams.
Let's connect and explore opportunities to collaborate on creating products that improve people's lives.
APPLE INC. 1999-2024
Director of Engineering, Special Projects Group
2015-2024
As Director of Electrical Engineering for Project Titan, Apple’s autonomous vehicle program, I led a diverse team through multiple development phases, scaling to over 125 members and fostering cross-functional collaboration. I designed and integrated cutting-edge self-driving technologies, spanning system engineering, hardware, neural network computing, power systems, and safety features.
I spearheaded the development of Apple's intricate electrical system for autonomous driving, leveraging advanced computing and AI/ML technology. I demonstrated strategic leadership by navigating program changes and deploying proof-of-concept vehicles for road testing.


Senior Hardware Engineering Manager, Apple TV
2013-2014
I was appointed to establish and build a new team within Apple TV to develop next-generation products. Despite a program cancellation, I then led the existing Apple TV product line, refining and enhancing home entertainment devices.
In this role, I assembled and managed a talented team, overseeing electrical design and system integration from concept to production. A notable achievement was guiding the electrical design of Apple TV 4K, delivering outstanding 4K HD quality and seamless streaming from popular apps like Netflix, Hulu, and ESPN.
Hardware Engineering Manager,
iMac/Hardware Engineer
1999-2012
I advanced to engineering manager in 2008, overseeing the iMac program during a transformative period at Apple. Leading the team through rapid growth, I managed electrical design and system integration, ensuring seamless functionality.
Under my leadership, we developed revolutionary products like the Apple Thunderbolt Display and iconic iMac. I also contributed to pioneering products such as the Apple Power Mac G4 series and Airport Base Station, integrating cutting-edge technologies for wireless connectivity.

PATENTS

EDUCATION
Bachelor of Science (BS), Electrical Engineering | Marquette University, Milwaukee, WI
